Secure Web Server

If you plan to do business on the Net, you must address two major security concerns in order to have a safe and secure Web presence:
1. The server, which is normally at a known Internet location and may present an attractive
target to “crackers” looking for information about your company or your customers
2. The data for any transaction, which may be exposed to unauthorized access at any point as it
travels between your server and your customers

When considering the security of your server, you need to ask the following questions:
1. Is your server connected to your company’s LAN? (If it is, you should put up a firewall.)
2. Does it store sensitive documents, even though they aren’t linked to the Web site? (If so, that’s another reason to put up a firewall.)
3. Can an unknown individual execute commands on the host machine that could change, damage, steal, or destroy data?
4. Does your server have adequate protection against misuse by others, including denial-of service attacks and the routing of unsolicited e-mail through your mail servers?
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Grid Control

The basic grid is an invaluable tool to help simplify your layout decisions. A grid provides structure, defining where you will place elements on your page—both text and graphics. It also assists you with balancing tone and elements on your page.

Perhaps most importantly, a grid provides a strong feeling of continuity for your Web site. Your layout can provide your visitors with important clues about where to find information. If content always appears in a particular column and if your links and navigation graphics always appear in another, your visitors will naturally understand your design. That understanding makes them feel comfortable and reduces the possibility of their getting lost on your Web site.
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Adjusting space

Attractive web pages are all you need to collect massive web surfer. What was and is the key of success of it? Easy answer is get their eyes stay on your pages as long as it could. It also means make your design as attractive as you could. Balancing and adjusting the content are way more important.

When you look at a document, your eye takes in information about that page long before your read a single word. First you notice the tone, or value, of the page. Is the page covered with much of text, unrelieved by headlines, images, or white space? Your eye is evaluating the “tone” of the page. The quick look at a document sets the reader’s expectations for that page: Will it be interesting? Dreary and dull? Short or long?
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Research, is it important?

All step have been processed, then for planning step, the question come up is research, is it necessary? Is anything missing from your materials that would strengthen your presentation? Perhaps it would be helpful to provide some basic data about your topic from an independent source. Do you need to do some market research on the people that purchase your product or service? Would it be useful to offer your audience testimonials about your product?

A variety of resources are available for obtaining research: industry publications, market research firms, your own customer service department, and, of course, the Web. Don’t forget to check out the search engines as an excellent source for supporting information. Continue reading »

Gathering material and selection process

With your message defined, you will now determine the details of the information you will present to your audience. Remember, no matter how good your idea is, if it is poorly presented it won’t communicate your message and may even be worse than having presented nothing at all. The key to successful communication is in the delivery.

Your mission is to locate all pertinent materials that will help deliver your message on the Web site. Does a brochure tell your story well? Perhaps you could use the copy in the brochure as a draft of a company-history page? With a little rethinking and some copy changes, the copy in corporate brochures can provide an excellent starting point for Web pages.
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