Some attractive sites usually play with various colors. Using color effectively depends on understanding and following some simple rules about how eyes perceive color and how color affects people. Now that you understand the vocabulary, I’ll dive into some choices that you will have to make. Then what would be your options when choosing colors and combination of colors to present your message?

Colors affect the way you see other colors. This phenomenon is used over and over in advertising, design, and decoration. You choose colors to enhance and emphasize other colors much as you would select a mat or a frame for a painting or a print.

Have you ever heard people describe themselves as a “winter” or an “autumn”? They are talking about their personal coloration—their skin tones, hair color, and eye color. When you purchase clothing, you automatically sense this—often unconsciously. Have you ever tried on a sweater that looked great on the shelf but appeared to make you look pale or ill? Do some colors of clothes make you look good? The reason is a color relationship between your personal coloration and color of clothes.

The Psychological Impact of Color
Color has a strong impact on people emotionally. Consider the following phrases:
1. They’re seeing red right now.
2. I’m having a blue day.
3. She has a yellow streak.
4. He’s still rather green.
5. She told him a little white lie.

Each of these statements is immediately understandable without a description of the situation or the emotions involved. Color has the same effect on the viewer it sets a mood or a feeling.
Warm color might have it own different user segment as well.