Designing attractive web, instead of balance on every content inside, adding some tools to get a sophisticated multimedia experience, could be another alternative. The first comes out on users usually from their first taste with animated graphics. Sound could be embedded in the page using proprietary HTML markup in each major browser, as could short movie clips by using plug-ins, the helper applications that work within the browser. Then came JavaScript, and graphical menus could change when the mouse passed over them.

Java applets allowed more advanced animation, along with interactive applications such as games, calculators, or other tasks that require computation after user input. Next, a company called Macromedia provided a giant leap forward in the multimedia experience. Its Shockwave and Flash player plug-ins allowed users to see complex animations, movies, and interactive entertainment. Indeed, learning to create Flash animations and Shockwave games is one of the most
desirable skills in many Web-design circles.

Shockwave animations are created using the Macromedia Director Studio authoring tool. Currently in version 8 of its release, Director Studio not only creates Shockwave animations and applications for the Web but also nearly any multimedia experience on a computer platform, including interactive CDs.

Although much of the Director Studio interface makes use of drag-and-drop and a myriad of palettes that you would find in other Macromedia applications, a large segment of the work is done in a scripting language known as Lingo.

Macromedia Flash
Macromedia Flash, currently in version 5, has a very similar look and feel when compared to Director Studio. In some ways, Flash can be described as “Director Lite” in that it concentrates on animations and reactions to user input (objects move or change based on mouse clicks), rather than the more complex interactive components possible using Director and Lingo scripting for Shockwave.

Flash animations have been particularly popular recently for creating a splash page—a cool, wowinducing introduction to a site. Though perhaps visually stunning (depending on the talent of the artist!), they can have the effect opposite of grabbing the visitor’s attention and making them stay. If a splash page contains animation, which by its nature results in a longer download, and provides no other information, many users will move on to sites that give them what they’re looking for on the very first page.

Other alternative putting multimedia tool inside your site is with JavaScript.
JavaScript is a programming language included in the Netscape Navigator (and several other) browser executable program. It’s an interpreted language, meaning the browser processes the program instructions, or scripts, at the moment they are run a process known as a run-time event. JavaScript is also a basic object-based programming language. An object-based system of programming development views each portion of the Web page and browser as an object the browser window itself is an object, as is an image within the XHTML file being displayed. Object based simply means that the programming instructions identify individual objects and then direct instructions to them specifically.